Keith Valentine Graham, famously known as Levi Roots, is a Jamaican-British entrepreneur and celebrity chef living in Daventry, Northamptonshire. He gained widespread recognition on the fourth series of the British TV show “Dragons’ Den” after a successful pitch for his Reggae Reggae Sauce.
Since his television debut, Levi Roots has become a household name, expanding his brand to feature a range of products, from sauces to ready meals.
He is celebrated as an inspiring figure in both the culinary and business sectors, admired for his lively personality, entrepreneurial drive, and commitment to promoting Caribbean culture.
Levi Roots Biography
Roots was born 24 June 1958 in Clarendon, Jamaica, he is 66 years old now and was raised by his grandmother after his parents relocated to the United Kingdom. At the age of 11, he joined them in the UK. Though he was brought up as a Christian, he converted to the Rastafari faith at 18.
Roots has had an unstable relationship with his father, whom he describes as “a bit of a stranger”. He stated, “My brothers and sisters all went to school before they left Jamaica but, being the youngest, I never got any education while I was there. I think that I was a bit of a disappointment to him.”
Roots has been arrested twice. At the age of 15, he was sentenced to six months at Pentonville Prison on charges of assault on a police officer. In 1986, authorities searched the juvenile club he ran, and he was convicted of narcotics possession again.
Levi Roots Career
Roots gained widespread fame after appearing on the BBC’s Dragons’ Den in 2007, where he pitched his Reggae Reggae Sauce. He initially asked for £50,000 in exchange for a 20% share of his business, but ultimately secured the investment for a 40% stake. His unique presentation, which featured a song he wrote about the sauce, won over the investors. The product quickly became popular, leading to its distribution in 600 Sainsbury’s stores soon after the episode aired.
The success of Reggae Reggae Sauce, a jerk barbecue sauce, was the start of a flourishing food empire. Roots expanded his brand to offer a range of Caribbean-inspired products, including sauces, snacks, and ready meals. Today, his portfolio includes over 50 items, with an estimated net worth of £30 million.
Culinary Ventures and Media Presence
Beyond the sauce business, Levi Roots has authored several cookbooks, including Levi Roots’ Reggae Reggae Cookbook, published in 2008, which highlights his culinary skills and personal journey. He has also hosted cooking shows and appeared on numerous TV programs, such as Celebrity Mastermind and The Wheel.
Roots opened his first restaurant, the Papine Jerk Centre, in London and later launched a franchise at Westfield Stratford City. These ventures have helped him share his passion for Caribbean cuisine with a wider audience.
Philanthropy and Legacy
In addition to his business accomplishments, Levi Roots is recognized for his philanthropic work, particularly with organizations like the Prince’s Trust, where he mentors young entrepreneurs. His story has inspired many, proving that success is achievable regardless of one’s background.
A film is currently being developed to highlight his life journey, from a poor boy in Jamaica to a successful entrepreneur, reinforcing his status as a cultural icon.
Levi Roots’ career illustrates the blending of music and culinary arts, continuing to inspire aspiring chefs and entrepreneurs worldwide.
Levi Roots Net Worth 2024
Levi Roots, the British-Jamaican musician and celebrity chef, has a net worth estimated at £30 million (about $40 million) in 2024, according to Wikipedia.
Levi Roots Awards
Levi Roots has earned several distinguished awards and accolades throughout his career, reflecting his impact on business, culinary arts, and community service.
Honorary Doctorates
- Honorary Doctorate from the University of Westminster: On July 24, 2023, Levi Roots received an Honorary Doctor of Letters in recognition of his achievements in entrepreneurship and culinary arts. During the ceremony, he stressed the value of education and motivated graduates to chase their dreams regardless of their circumstances.
Business and Culinary Awards
- British Frozen Food Federation Awards: In June 2013, Roots’ Reggae Reggae Chicken Pasty secured a gold medal, highlighting the acclaim of his culinary creations.
Recognition in Community and Events
- Prince’s Trust Ambassador: Levi has long been an ambassador for the Prince’s Trust, often attending their annual awards at Buckingham Palace to present awards and support young entrepreneurs.
- Best Stand Design Award: At the “Let’s Do Business” event in Brighton, Levi Roots honored PRG Marketing Communications with the Best Stand Design Award, underscoring his role in celebrating excellence in business presentations.
Music and Cultural Contributions
- MOBO Award Nomination: In 1998, Roots was nominated for Best Reggae Act at the MOBO Awards, recognizing his significant influence in the music industry.
Levi Roots Personal Life
Levi Roots has been married, though details about his wife are not widely accessible in public records. Roots has a sizable family, with eight children from seven different mothers, reflecting a complex personal life with multiple relationships.